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Wripple Talent Spotlight: Meet Far Co

Posted on:
July 29, 2022
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Brian Farrell, Far Co’s founder, is a native of Atlanta and a seasoned agency creative director who moved to Madrid to lead the internal design team of BBVA, a global financial institution headquartered in Spain. As he built out his multidisciplinary team to drive the bank’s digital transformation, Brian realized the immense creative talent that was undiscovered in the Spanish market. And so Far Co was born.
Far Co designs and builds digital products that drive business growth. They partner with clients to reimagine, make and scale their products—website, mobile app or touchscreen —with clear business objectives and user needs driving every step of the process.

Brian and team hire the best Spanish and American designers and developers, unique in ideas and experiences, and fluidly work across the United States from coast to coast. Their clients come from Washington DC, Chicago and San Francisco to name just a few locations. They share a natural curiosity of the world, a desire for something new and an understanding that diverse teams make the best final products.

What makes them special?

Combined agency and client experience
The team consists of creative leaders who all have experience working on both the client and agency side. This ensures their solutions are innovative, user-centric and systemized to scale within any size company—from startups to global organizations.

A unique business model
Far Co operates with an "inverse pyramid" which means clients benefit from significant partner involvement on all projects, backed by an agile team of senior talent. The studio believes that the best products are created by small multidisciplinary teams—experts with experience crafting and scaling products from within large organizations.

Flexible engagement model
Far Co’s engagement model adapts to each client’s need—a full project team or an individual designer/front-end developer. They can lead the end-to-end design and development of a project or enter mid-way through a project as additional creative hands. Far Co is designed as a company to avoid the rigid practices that are not optimized for today’s on-demand world. In a word … agile at the core.

There is no better way to get to know this intrepid team than by getting to know their work. Check out their client cases:

Case study-Banking

Between 2016-2020, Far Co’s founder and team members worked as the creative force behind the bank’s digital transformation. The design team led the 2019 global rebrand, the redesign of every existing digital touchpoint including product, marketing and communication channels, and the development of the design platform from which all digital products are built.

BBVA’s digital transformation is commonly referenced as a market benchmark and has garnered numerous awards such as the Forrester’s Best Financial App 2017-2019 as well as Brand Finance’s Strongest Financial Brand in 2020.

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Case study-Energy

The global energy giant is at a pivotal point in their history, transforming into a digital-first company focused on sustainability and well-being. At the core of this energy transition is the e-commerce website—communicating the value of the company and product differentiation through new strategy and storytelling.

They asked Far Co to help design the website into an immersive digital experience, using innovative UX and content creation to inspire and capture new customers. Our solution resulted in a 500% increase in lead captures year-over-year.

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Case study-Technology

The leader in online security, Secture found themselves fighting off new competitors and needing to increase the conversion performance of their website. The original website was designed around a folder structure rather than a strategic user journey map with concrete actions. This resulted in an unclear path to conversion and a loss of viable leads.

They partnered with Far Co to lead the strategy and redesign of their website, converting their website into an 4x more efficient sales engine with a clear lead-generation funnel.

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If you’re interested in working with Far Co, contact your Wripple Client Lead (you can find their contact info on your Wripple homepage)

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