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Energy Software Provider Gets Digital Web Strategy to Build a Unified Brand
This is the true story of how strategists with different areas of expertise came together to create a dynamic web strategy to inform the future state of the .com and tech stack for a brand in transition.
Quorum is a leading provider of energy software worldwide. Their solutions streamline business operations and optimize profitability and growth for more than 1,500 customers in the energy industry.
Client Need
Quorum had recently merged with another company and needed a digital web strategy to present a unified suite of products and solutions under the Quorum Software brand. This was an opportunity to better align sales and demand gen goals, assess their CMS against current and future needs, and solidify their brand positioning.
“Working with my talented Wripple team and our knowledgeable client was a wonderful experience. We successfully navigated complex information architecture to create a cohesive digital experience following the client’s acquisition of two companies. The project was an experience of professional growth, teamwork, and the power of effective content strategy. Our team's collaboration was marked by mutual respect, continuous learning, and a shared passion for achieving our goal!” - Jen Gordon
The Ready-Made Team Matched with Quorum
Tim F.
Jen G.
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Nicole V.
Kiran B.
Suman S.
Team Impact
Wripple provided a team of website, user experience, and content experts that helped Quorum address major decisions and improvements to its marketing website and tech stack. The MVP (Minimum Viable Product) website was the first step to launching their unified digital presence; they continue to engage Wripple talent for ongoing work on the sites based on the strategy and needs developed by this multi-disciplinary team.
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