Discover how to craft a compelling profile that not only highlights your extensive experience, but also weaves a narrative around your unique skills and interests. Your profile is not just a resume—it’s your opportunity to stand out, highlight your personal strengths and background, and capture the attention of potential clients. Here are some key aspects to review:  

Let your Experience and Personality Shine Through

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• Focus, focus, focus. Don’t come off as all things to all people. Clients come to Wripple for specialized expertise with proven capabilities. This is more Orvis or Sur La Table than Target or Amazon.  
• Provide strong and relevant support for your expertise with multiple proof points. Clients and Wripple Client Leads make decisions on whom to invite to projects based on profile information.  
• Soft skills matter too. Assure clients that as an independent professional, you bring key soft skills. Examples can be “effective communication skills” or “dedication to client satisfaction”. Make them feel like “you’ve got this, no problem.”
• Be yourself. Show you can successfully help clients with their needs. Don’t forget to bring your own unique style, this will help seal the deal.  

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Optimize Profile Sections

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Profile Picture: Add a picture that conveys personality but is still professional, or use a personal logo.  

About: Make this your elevator pitch.  

• Quickly and clearly establish your area of expertise.  
• Provide high-level proof points in the form of past clients, project types, and the outcomes you drove.  
• Describe your approach to work. Give a potential client confidence that you would be an effective team member and bring the professional qualities they seek. Think beyond hard skills—what qualities of yours consistently drive positive outcomes? e.g. good listener, breaking down complex concepts, etc.  

Project Interests Summary: Convey what work you love to do, and what your ideal role is.  

• Start this section by stating 2-3 top areas of expertise and any industry experience you bring.  
• Get specific regarding the types of projects you like to work on, and the required expertise you bring to the table.  
• In this section, a client should easily decipher the type of work they would hire you for.  

Work History Section: Describe your work history and provide a resume summary.

• We recommend that you include all primary roles you’ve played in your career, but go deeper into roles that are most meaningful to you.  
• For all work history, describe what you did and your key responsibilities. Be sure to include KPIs or positive outcomes.  
• Try to limit the work history descriptions to 10-15 words max. If you have a period where you freelanced on multiple assignments playing a similar role, consolidate those freelance gigs into one work history where you include a summary.  
• Link your LinkedIn resume through Wripple, and the platform will create a Work History section based off that information. You don’t have to connect them, but it can make it easier than typing from scratch.  

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Have a Stand-Out Portfolio

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• This is the section to politely brag! Sell your capabilities and keep everything up to date. If something happened over 5 years ago, make sure it’s a significant example (you worked with an iconic brand, a big innovation, etc.) or that it’s still relevant for the type of work clients need today.  
• At Wripple, portfolios aren’t just for graphic designers and copywriters. Our platform is set up so talent from all types of backgrounds can (and should!) showcase their work.
• Clients are looking for mini case studies that show your stated expertise. 3-5 work examples are sufficient, but feel free to add more!  
• Each work example should include a logo for the company for whom the work was done, a key visual, and a short paragraph. For the paragraph, summarize what you did by addressing three things:  

1. SITUATION: What was the client situation/problem?
2. ACTION: What work did you do to provide a solution?  
3. RESULTS: What were the results/positive outcomes?

• For creative assignments, the key visual is most likely an output (a design, writeup, etc.). For other disciplines like strategy or project management, consider a snapshot image of a deliverable(s), personas, a project plan, or a .ppt slide.  
• If you can’t share a logo/company name, then just use the category name e.g., Leading Auto Manufacturer. For the logo, upload an image that represents the category, e.g. a car.  

We hope this has been a helpful guide to updating your Wripple profile. We know it’s a lot, so if you have any specific questions, contact us here.  

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Looking for other freelancing tips? Check out these articles:

5 Ways to Market Your Freelance Business  

Matching the Best with the Best: Wripple’s Talent Vetting Process  

How to Ace your Next Freelance Project Interview  

Wripple Talent Tips