Veteran digital executives join forces to create a revolutionary new way to deliver modern marketing and experiences.


The Wripple Effect.

About Wripple

Founded by former Razorfish executives, Wripple creates modern marketing solutions and experiences for innovative brands. We’ve pioneered a new way of working, powered by a managed marketplace and a software platform, that is more agile, flexible, cost effective and transparent than agency business models.

Meet the Team

Leaders of the Revolution

Ray Samuels


Ray has over 25 years of experience in marketing services and consulting, and is passionate about leading cross-discipline teams to define and execute digital strategies across the entire customer journey. 


Ray spent over 8 years at Razorfish, where he ran the southeast business unit and led NY’s largest client portfolio.  Ray also launched Huge’s operations in Europe, and helped to build The Martin Agency’s digital offering, penetrating 80% of clients.  Ray’s understanding of digital includes marketing programs, experience design and platform development.  He has an MBA from Thunderbird, School of Global Management and a BA from Vanderbilt University. 

Lauren Broocker

With 12+ years of digital industry experience, Lauren specializes in leading clients and cross-channel teams in digital strategy, planning and execution across a dynamic ecosystem. She combines her first-hand experience in paid search and media campaign management with years in client services, leading teams and helping clients solve challenges.


Lauren has worked across the automotive, education, telcom and travel verticals for clients such as Mercedes, Michelin, AT&T, Carnival Cruise Lines, Ashton Woods and Delta Faucets. 

Lauren received her MBA in Marketing and Finance from Emory’s Goizueta Business School.

Gregory Kerns

Greg has 15+ years of experience in developing creative concepts, designing digital experiences, nurturing junior designers and copywriters, partnering with internal brand teams, external agencies and high-level executives.


As Moxie’s former VP, Group Creative Director and head of Design Technology, Greg led digital brand campaigns for Verizon, BB&T, Kohl’s and Ocean Spray. Prior to joining Moxie, Greg worked for such top agencies as G2 (Grey Group), Digitas and Rauxa. His entertainment industry experience includes writing and producing television shows for Disney Channel, MTV and BET. Currently as a freelancer, he provides content creation, web development and strategic branding and design consultation for small business owners and non-profit organizations. 

Jenn Fisher

Jenn Fisher is a digital marketing veteran, with 20 years of experience in building digital strategies and teams within large organizations such as AT&T, Coca Cola, 20th Century Fox and Pulte Group.


Jenn co-founded the first digital marketing team at 20th Century Fox in 2003 and went on to do the same at AT&T, Coca Cola and Pulte Group. She is passionate about showing the value of digital to the business by developing strategies that hold marketing accountable to sales. Jenn also brings extensive experience in building large teams from the ground up and inspiring high-performance.

Bonny Block


Bonny has over 26 years in Marketing Agency services experience.  Most recently, over a four year career, she led business development and client teams at Razorfish.  Over her agency career, Bonny has consistently been a top sales leader and producer at leading agencies such as Razorfish, Nurun, Grey, Ogilvy & Mather and Arnold.  She also has significant client-side experience including running key marketing and loyalty programs for leading brands such as Delta Air Lines and AT&T.   Her background in marketing includes Digital, Direct, Loyalty and Brand Marketing.

Shannon Denton


Shannon has over 28 years of experience in high-tech, professional services and marketing.  Most recently, he was the Global CEO of leading digital agency Razorfish, where over a 15 year career, he helped to establish the company as a world-wide innovator and leader in Digital Consulting, Media, Experience, Technology, AI and Data.  Throughout his career, he has built successful businesses, launched and sold startups, and raised greater than 45M of Venture Capital.  Shannon has a Bachelors Degree in Computer Science, and spent the first eight years of his career as a Software Engineer and Architect.  

Contact Us

We look forward to hearing from you!