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Airbus Aerial, a start-up within the multinational aerospace corporation, delivers data solutions to customers to empower better service, reduce costs, and save lives through new products. They provide aerial imagery and data to help clients better prepare for and manage risk.
The growing start-up had an incredibly innovative product targeted at Insurance companies, utilities, financial services, government agencies, developers, airlines, and others. It was a complex sale with many stakeholders involved. They needed help determining a digital-first go-to-market strategy that gave influencers and decision-makers a deep understanding of the product's value props and specific applications to their respective businesses.
The client needed to extend its internal team's capabilities with freelance experts in B2B customer research, marketing strategy, and digital marketing. Through Wripple, Airbus Aerial found three independent professionals that complemented their team to get the job done. Through primary customer research, business case development, and concept testing, the collective team fine-tuned the go-to-market strategy with prioritized customer segments, clear value propositions by offering areas, defined use cases, messaging, and optimal channel selection for sales and marketing.
Interested in learning how you can work with top-notch on-demand marketing strategists like Airbus? Please contact Bonny Block, Chief Growth Officer, to request a demo: Bonny@wripple.com