S&P Global is a world leader in providing credit ratings, benchmarks, analytics, and data. Through trusted insights and transparent information, S&P Global helps businesses, governments, and investors make confident decisions that drive growth and stability across the global economy.  

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The Challenge

S&P Global needed a short, high-impact video to promote a complex new digital product. The video needed to clearly explain key features while matching the brand’s established look and feel. With a quick turnaround timeframe and a library of existing videos to reference, the task required both creative skill and brand fluency from day one.

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The Wripple Solution

Through Wripple’s platform, S&P Global was matched with the fit-for-purpose Motion Designer and Video Editor experienced in translating complex information into clean, on-brand motion work. He dove into the company’s existing video library, quickly grasping the design language and tone that defines S&P Global’s visual identity.

Because Wripple’s vetted talent model makes it easy for brands to onboard experts who know how to market considered purchases and “get” how to work within established systems, collaboration was seamless. By hiring a seasoned professional from the Wripple Marketplace, the video moved swiftly from concept to client review, with minimal feedback cycles needed.

“This video project wasn’t about making something completely unique—the priority was to add to the existing and consistent brand library. I’m excited the client trusted me to execute this project.” - Nick P., Motion Graphics Video Editor