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Perspectives

Video Series: Building an Effective Modern Marketing Workforce

January 31, 2023
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In late 2022, we conducted research to gain insight into how different marketing organizations are approaching modern team building coming out of the pandemic and heading into the future of work. We spoke with leaders from marketing teams, in-house agencies, and agencies to dig deeper into certain topics. We’re excited to share a few video clips that capture valuable perspectives on how to get work done more effectively and efficiently in the ever-evolving world of work.

You’ll hear from three leaders who have inspired us throughout this period of tremendous change:

 

Greg Campana

Account & Strategy Director, Broadhead|HMH

Tara Heptinstall

Head of Marketing, Theta

Chris Phillips

VP at Maverick Studios, Inspire Brands’ In-house Agency

  

This series includes 3 episodes:

 

Episode 1: Meet Genuine Leaders in Change

Because the pandemic played such a huge role in expediting change in the work world, we started with each leader’s candid views on what the pandemic meant to their teams. Through a blend of ‘keeping it real’ and ‘finding the silver lining’ these three leaders persevered and came out stronger.      

 

Questions Covered:

What’s your name and role, and what word captures how your team managed through the depths of the pandemic? 

  

Episode 2: On-demand Talent Insights & Perspectives

In the second episode, they discuss the approaches, benefits, and lessons they’ve learned associated with building teams that include an on-demand workforce.

Questions Covered:

How do you build successful teams with on-demand talent?

What benefits of on-demand talent are critical for effective team building?

What advice do you have for marketing leaders building teams with on-demand talent?

Episode 3: Marketing Teams & the Future of Work

Finally, we asked everyone to gaze into the proverbial crystal ball to see what’s required for marketing teams to be successful in the future of work.

Questions Covered:

What do teams need to meet the challenges of the future of work?

What excites or concerns you about the future of work?

We’re incredibly grateful for the time Chris, Greg, and Tara gave us as they shared their thoughts on how teams can and will rise to the challenges of modern marketing. We will continue this conversation in 2023 as part of our annual Team Up Research, which will focus on the essential components required to build a modern marketing workforce. Lots more to come!  

 

Brian Deloach
Search Engine Optimization
Zebbie Gillispie
Creative Direction & Designer
Evelyn Creekmore
Content Strategy & Writer
Andrew Golubock
Engagement Manager
Angie Vaughn
Marketing & Email Strategy

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