This is the true story of how 5 ex-agency folks collaborated to provide a fintech startup with a solid marketing framework.
Dropp is a micropayment platform that makes it possible for merchants to use revenue models that were previously not affordable. This allows consumers to securely purchase “pay-per-use” small-value goods and services without signups.
Dropp needed a go-to-market strategy to promote their platform across multiple audiences. As a completely new offering in the payment services space, their success depended on a solid messaging and content strategy to tell the story of how Dropp addresses the pain points of both merchants and consumers. It’s a true win-win, but not if no one understands it. Dropp used Wripple’s Buy A Project solution to assemble a ready-made project team to deliver the goods.
“Collaborating with this team of talented freelancers along with an innovative and open client was an absolute joy. The synergy we achieved by combining our unique skills and perspectives made it easy to blend our ideas as we worked toward delivering a final product that we were proud of.” – Angie Vaughn
The Ready-Made Team Matched with Dropp
Wripple provided a cross-discipline team that helped provide alignment within Dropp on targeting priorities and messaging, a cohesive bank of social assets, sales collateral, and a full BDR email sequence. They also provided guidelines and best practices for future marketing efforts.
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