Team Spotlight: Fintech Startup Gets Solid Marketing Framework

Posted on:
Lorem ipsum dolor

Get that doubles sales for startups is and performance CRM make

Request a Demo
Configured Wripple Team Solution

Selected Deliverables

Discovery & Planning

  • Stakeholder Interviews
  • Existing Research & Materials Review
  • Content Audit & Recommendations
  • Competitive Review
  • Audience Research
  • SEO Audit & Recommendations
  • Keyword Research


  • Persona Definition
  • Content Strategy
  • Email Strategy
  • Content Requirements & Guidelines
  • SEO Recommendations


  • Social Content Creation
  • Email Content Creation
  • Blog Design

No items found.

This is the true story of how 5 ex-agency folks collaborated to provide a fintech startup with a solid marketing framework.

Dropp is a micropayment platform that makes it possible for merchants to use revenue models that were previously not affordable. This allows consumers to securely purchase “pay-per-use” small-value goods and services without signups.  

Client Need:

Dropp needed a go-to-market strategy to promote their platform across multiple audiences. As a completely new offering in the payment services space, their success depended on a solid messaging and content strategy to tell the story of how Dropp addresses the pain points of both merchants and consumers. It’s a true win-win, but not if no one understands it. Dropp used Wripple’s Buy A Project solution to assemble a ready-made project team to deliver the goods.

“Collaborating with this team of talented freelancers along with an innovative and open client was an absolute joy. The synergy we achieved by combining our unique skills and perspectives made it easy to blend our ideas as we worked toward delivering a final product that we were proud of.” – Angie Vaughn

The Ready-Made Team Matched with Dropp

Brian Deloach
Search Engine Optimization
Zebbie Gillispie
Creative Direction & Designer
Andrew Golubock
Engagement Manager
Angie Vaughn
Marketing & Email Strategy
Evelyn Creekmore
Content Strategy & Writer

Team Impact

Wripple provided a cross-discipline team that helped provide alignment within Dropp on targeting priorities and messaging, a cohesive bank of social assets, sales collateral, and a full BDR email sequence. They also provided guidelines and best practices for future marketing efforts.​

Dropp Solution Sheets
No items found.

Already on Wripple? Contact your Wripple Client Lead or log in to create a project.