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Spot & Tango + Wripple Success Story

August 15, 2022
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Spot & Tango is a personalized pet health and wellness subscription service that makes it easier for pet parents to keep their dogs happy and healthy. Their core belief is that a happy and healthy life starts with good food — not just for humans but for pets too! Spot & Tango delivers ready-to-serve, human-grade meals that fit a dog's unique nutritional needs.  

How Wripple Helped

Spot & Tango was experiencing tremendous growth and had closed a significant funding round. As a pure-play digital start-up providing discerning pet owners with a premium product, the company's continued success depended on delivering a top-notch customer experience. Leadership decided a complete independent audit of all customer touchpoints was required to identify improvement opportunities to keep owners and their pets coming back for more!     

Wripple's deep bench of freelance customer and user experience experts drew Spot & Tango to log onto the platform to find the best talent for the job at hand. After interviewing top candidates, Spot & Tango hired a customer experience professional with deep knowledge of ecommerce, digital media & marketing, and CPG to assess the current 360 experience and develop a prioritized roadmap of improvement opportunities.


  • An exhaustive assessment of the customer experience that got the leadership team aligned on priorities for the business
  • Mission critical insight into barriers that limited customers advancing through the purchase path
  • Ultimately, customer experience improvements filled more shopping carts, making for more loyal customers and happier pups!

Interested in learning how you can improve your 360 customer experience like Spot & Tango? Please contact Bonny Block, Chief Growth Officer, to request a demo:

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