Our Wripple marketplace is made up of talented professionals from all different backgrounds. Their dedication and passion make all the difference. This month, we are very excited to spotlight Tiffany Castillo, an expert creative and art director.
First, tell us a little bit about yourself. Where are you from, and what kind of work do you do?
I was born in West Nyack, NY, to a Romanian immigrant father and mother of Ukrainian immigrant parents. My less-than-traditional childhood upbringing shaped my personality of serving and providing for others.
This works well in my career as a Senior Art & Creative Director— being able to think and act quickly to provide solutions for clients. My career started in S. FL in publishing at the national magazine LUXE. I was later relocated to Atlanta to work for the #1 baby clothing retailer, Carter's, Inc., spending 14 years as a leader on the creative team. And to the present day—leading creative for an OTC startup pharmaceutical brand, Genexa, where I play an active role in shaping the future of the medicine aisle.
What are the highlights of your career thus far?
From 2016-2019 I helped develop a wearable tech jewelry startup, The Ultimate Cuff, which quickly became the hottest jewelry accessory for the Apple Watch. I not only led the entire re-brand (creative, copy, influencer program, ECRM, social, packaging, etc.) but then took on a stretch initiative to lead product design and development, which included a new accessory line—increasing AOV by 30-50%. The cherry on top was seeing my very own cuff design featured in the editorial section of Women's Health magazine in December 2018. It was a fun ride, to say the least!
What do you love most about your work?
I love the opportunity to share the many ideas that pop into my head; the most rewarding aspect is seeing them come to life. When friends or colleagues arrive at a challenge and reach out for help, I can't tell you how fun it is to turn on my rapid-fire ADD brain and whip up something they would have never thought otherwise. I always welcome a challenge!
What are the top 2-3 ingredients for a team to succeed on a project?
Great communication + willingness to listen, learn and share.
One's ability to navigate varying personalities with empathy and compassion can be considered a 'super ingredient' unlike any of its kind.
What would you do if you weren't doing design?
Inspiring women to tell their stories.
In 2015 I created a small jewelry brand named Wholeheartedly. My signature design—a geometric heart pendant—is made up of 'pieces' that symbolize our stories. These are what make us 'whole' rather than broken. Once I started sharing my stories, I began to heal, yet the most fulfilling reward was hearing how I positively impacted others. Unfortunately, I quickly learned how expensive this venture would be, so I decided to keep my site up and wouldn't add additional styles until later.
A little over two years ago, I met and became fast friends with an author, Melissa Jesperson-Moore. Melissa served as an immediate inspiration to realize my gift of inspiring women. She then became my coach in writing my memoir book proposal, Haven't I Told You. This book—along with plans of workbooks, workshops, perhaps a podcast, and taking my jewelry off pause—is my larger purpose and gift in life. I'm holding myself to wrapping up this project soon…so stay tuned!
Why are you so awesome at your job? :)
Most who know me would agree that I'm the 'Jill of many trades.' There aren't many things I'm not familiar with, and I welcome new challenges. I have a knack for solving puzzles and approach each task as such. It genuinely makes me happy to know I've helped others. Lastly, I have the gift of being creative and analytical. Possessing both allows me to ensure creative is optimized for the most measurable results.
Anything else you'd like to share? Maybe a hobby, community involvement, or special recognition?
Above all, I'm a single mom to a 12-year-old daughter, Gabby, whom I give my world. With my playful personality, you would never suspect I'm an introvert. I am passionate about continual growth—whether it's through educational courses, workouts, or enhancing my emotional intellect. I love music and spending time with friends and family. There's no greater gift than that of human connection.