This article is part of a series exploring key marketing freelance and contractor roles on the Wripple platform. We’ll dive into what each role does, why they’re essential, and how they can help your business thrive. This article will explore the role of the marketing strategist, a vital role in crafting impactful marketing plans that connect your brand goals to real results.
What Is a Marketing Strategist?
A marketing strategist is the architect behind your marketing efforts. Unlike content strategists, SEO specialists, or marketing analysts who focus on specific executional areas, marketing strategists take a big-picture view. They create an overarching plan that connects your brand, audience, channels, and KPIs into a cohesive go-to-market strategy.
A great marketing strategist doesn't just respond to trends; they anticipate them and build agile, goal-oriented strategies that help businesses stay ahead.
Key responsibilities include:
- Conducting audience, market, and competitive research to identify opportunities
- Developing multi-channel marketing strategies tied to business goals
- Defining positioning, messaging, and campaign roadmaps
- Collaborating with creative, content, analytics, and performance marketing teams
- Establishing KPIs and defining frameworks for measurement and optimization
- Ensuring brand consistency and differentiation across all touchpoints
Why Is a Marketing Strategist Critical for Your Business?
They can:
✅ Build marketing initiatives that are directly aligned with business objectives
✅ Ensure cohesive brand messaging across all channels
✅ Boost efficiency through data-driven strategies
✅ Provide an unbiased perspective that can surface blind spots or new ideas
Whether you’re launching a new product, entering a new market, or looking to refine your marketing mix, a strategist ensures you have a strong plan.
How Is a Marketing Strategist Different from Other Marketing Roles?
- Content Strategist: Focuses on the creation, structure, and voice of content. A marketing strategist may help define the content vision, but content strategists execute it.
- SEO Specialist: Optimizes search engines. A strategist integrates SEO into broader plans but doesn’t manage keyword-level execution.
- Marketing Analyst: Gathers and reports on data. Strategists use these insights to shape direction.
What to Look for in a Marketing Strategist?
Strong marketing strategists blend analytical thinking, business acumen, creativity, and communication expertise. Here are some skills to look for when reviewing marketing strategists:
Must-Have Skills
- Experience building marketing strategies across multiple channels
- Strong grasp of customer segmentation, positioning, and lifecycle marketing
- Ability to interpret and synthesize research and analytics
- Clear communication skills
- Experience collaborating with diverse marketing functions
- Familiarity with marketing technology and data platforms
Nice-to-Have Skills
- Industry specialization (e.g., B2B SaaS, CPG, retail, healthcare)
- Experience managing stakeholder alignment in complex organizations
- Knowledge of brand architecture and portfolio strategy
- Understanding of creative development and messaging frameworks
Curious about other key marketing roles on the Wripple platform?
Explore more in our Role Deep Dive series:
To learn more about any or all of these solutions, contact your Wripple Client Lead, or
request a demo.This article is part of a series exploring key marketing freelance and contractor roles on the Wripple platform. We’ll dive into what each role does, why they’re essential, and how they can help your business thrive. This article will explore the role of the marketing strategist, a vital role in crafting impactful marketing plans that connect your brand goals to real results.
What Is a Marketing Strategist?
A marketing strategist is the architect behind your marketing efforts. Unlike content strategists, SEO specialists, or marketing analysts who focus on specific executional areas, marketing strategists take a big-picture view. They create an overarching plan that connects your brand, audience, channels, and KPIs into a cohesive go-to-market strategy.
A great marketing strategist doesn't just respond to trends; they anticipate them and build agile, goal-oriented strategies that help businesses stay ahead.
Key responsibilities include:
- Conducting audience, market, and competitive research to identify opportunities
- Developing multi-channel marketing strategies tied to business goals
- Defining positioning, messaging, and campaign roadmaps
- Collaborating with creative, content, analytics, and performance marketing teams
- Establishing KPIs and defining frameworks for measurement and optimization
- Ensuring brand consistency and differentiation across all touchpoints
Why Is a Marketing Strategist Critical for Your Business?
They can:
✅ Build marketing initiatives that are directly aligned with business objectives
✅ Ensure cohesive brand messaging across all channels
✅ Boost efficiency through data-driven strategies
✅ Provide an unbiased perspective that can surface blind spots or new ideas
Whether you’re launching a new product, entering a new market, or looking to refine your marketing mix, a strategist ensures you have a strong plan.
How Is a Marketing Strategist Different from Other Marketing Roles?
- Content Strategist: Focuses on the creation, structure, and voice of content. A marketing strategist may help define the content vision, but content strategists execute it.
- SEO Specialist: Optimizes search engines. A strategist integrates SEO into broader plans but doesn’t manage keyword-level execution.
- Marketing Analyst: Gathers and reports on data. Strategists use these insights to shape direction.
What to Look for in a Marketing Strategist?
Strong marketing strategists blend analytical thinking, business acumen, creativity, and communication expertise. Here are some skills to look for when reviewing marketing strategists:
Must-Have Skills
- Experience building marketing strategies across multiple channels
- Strong grasp of customer segmentation, positioning, and lifecycle marketing
- Ability to interpret and synthesize research and analytics
- Clear communication skills
- Experience collaborating with diverse marketing functions
- Familiarity with marketing technology and data platforms
Nice-to-Have Skills
- Industry specialization (e.g., B2B SaaS, CPG, retail, healthcare)
- Experience managing stakeholder alignment in complex organizations
- Knowledge of brand architecture and portfolio strategy
- Understanding of creative development and messaging frameworks
Curious about other key marketing roles on the Wripple platform?
Explore more in our Role Deep Dive series:
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