Wripple is filled with exceptional professionals whose diverse experiences fuel creativity and impact. Their commitment is what makes our community special. Meet Josh Bernstein.

1. Tell us a bit about yourself, what do you do and where are you from?

I'm a paid online media specialist based in Atlanta with a strong focus on Google Ads for all types of clients and verticals. I currently work for a variety of services including B2B, non-profits, medical, retail, professional sports, law, and many others.  Campaigns include search, display, video (YouTube), and retargeting. I also have strong experience over the last 8 years with LinkedIn ads.  

At my core, I am a true advertising professional first. With over 20 years working in the industry, paid ads are just more than throwing things together. It takes a partnership with others, including clients, in order to construct the most effective campaign to help reach my client's marketing goals.

2. What’s a recent project/client win (big or small) that made you feel proud?

The biggest wins are not about obtaining a new client, it's about client retention and forging true partnerships through the years. My best clients know that I am honest and transparent about performance, budgets, and the assets needed for the work. All of my clients are apprised of each detail of their account before anything is uploaded to Google, LinkedIn, or other platforms.

3. What’s a skill or strength you bring to the team that people might not know about?

I bring a wholesale knowledge of media. Before I got into the digital space, I was a traditional media buyer and planner, and bought national and spot advertising. TV, radio, print, trade pubs, billboards, etc. My background in media helps me to understand that no part of a Google Ads campaign is fluff. Every piece matters, from precise geo-targeting, keywords, negatives, strong ad copywriting, and more. Google Ads is a true advertising platform, not just for data and analytics. You can't drive great results if you don't understand how advertising should really work.

4. What types of projects energize you the most?

I’m most energized by projects that require collaboration and creativity. I want to make sure the client has a true say about their campaigns and that they are a big part of the process of creating a campaign. They are the true experts about their business, so making sure I lean on their knowledge and combine that with my skills is always going to be better than just guessing at what I think makes sense. You don't know what a client wants unless you ask the right questions. In advertising, skipping this step is a path to medicority.

5. Is there anything else you’d like to share?

When you agree to work with me, you're getting someone who will put a client first. If I do not agree with their strategy or methodology, I will make that clear and let them know any possible drawbacks.

I pride myself on communication and never ghosting anyone that I work with. I’ve found that prompt responses and professionalism go a long way, even if a campaign doesn't perform as expected.