3 coworkers working together
Perspectives

Embracing the Power of On-Demand Talent: Blending Expertise for Effective Marketing Teams

Lorem ipsum dolor

Get that doubles sales for startups is and performance CRM make

Request a Demo

Selected Deliverables

No items found.

In today's rapidly evolving business landscape, organizations are increasingly seeking innovative strategies to stay competitive. One key aspect of this is building dynamic and versatile marketing teams that can adapt to changing demands. Enter the concept of a blended marketing team, which combines in-house talent with on-demand specialists to create a powerful and agile workforce.  

To understand how this could work, we sat down with Tara Heptinstall, head of marketing at Theta Equity Partners, to explore the key benefits of on-demand talent as part of a blended marketing team.

For Theta, those benefits included:

Cost-Savings - Tapping into talented freelancers on an as-needed basis eliminates the need for long-term talent investments that don't line up with short-term priorities and budget limitations.  

Filling Skills Gaps Before Demand Arises - Predicting internal demand can be challenging, especially in today's fast-paced digital landscape. Freelancers with specialized skills can often come into an organization and define what that full-time role might look and how it would benefit the organization before they commit to it.

Providing An Outside Perspective - On-demand talent can often inject fresh ideas and alternative viewpoints into the process, helping to promote innovation. The external perspective of on-demand professionals, who have worked with various industries and organizations, can provide valuable insights and bring a new level of creativity to marketing campaigns.  

Watch the full video series here.

Brian Deloach
Search Engine Optimization
Zebbie Gillispie
Creative Direction & Designer
Evelyn Creekmore
Content Strategy & Writer
Andrew Golubock
Engagement Manager
Angie Vaughn
Marketing & Email Strategy

Team Impact

Dropp Solution Sheets
No items found.
To learn more about any or all of these solutions, contact your Wripple Client Lead, or request a demo.

In today's rapidly evolving business landscape, organizations are increasingly seeking innovative strategies to stay competitive. One key aspect of this is building dynamic and versatile marketing teams that can adapt to changing demands. Enter the concept of a blended marketing team, which combines in-house talent with on-demand specialists to create a powerful and agile workforce.  

To understand how this could work, we sat down with Tara Heptinstall, head of marketing at Theta Equity Partners, to explore the key benefits of on-demand talent as part of a blended marketing team.

For Theta, those benefits included:

Cost-Savings - Tapping into talented freelancers on an as-needed basis eliminates the need for long-term talent investments that don't line up with short-term priorities and budget limitations.  

Filling Skills Gaps Before Demand Arises - Predicting internal demand can be challenging, especially in today's fast-paced digital landscape. Freelancers with specialized skills can often come into an organization and define what that full-time role might look and how it would benefit the organization before they commit to it.

Providing An Outside Perspective - On-demand talent can often inject fresh ideas and alternative viewpoints into the process, helping to promote innovation. The external perspective of on-demand professionals, who have worked with various industries and organizations, can provide valuable insights and bring a new level of creativity to marketing campaigns.  

Watch the full video series here.

Companies

To learn more about how Wripple can help your team thrive in the future of work, book a demo.

Freelancers

If you’re a digital professional interested in becoming a member of our talent marketplace, apply to join.

Freelancers

If you’re an experienced marketing freelancer interested in joining Wripple, apply today.

Companies

Need a T&M contractor to tackle your next project?