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The Challenge
An Atlanta-based airline teamed up with a streaming service giant to turn a strategic brand partnership into a powerful brand experience. The goal: raise awareness for their free, streaming-quality in-flight Wi-Fi as a signature frequent flyer perk while encouraging trials of the streaming service. But this wasn't just about promotion; it was about creating a moment that frequent flyer members would never forget.
The client needed an experienced activations coordinator who could execute this multi-city campaign flawlessly, collaborating with internal teams and agency partners to deliver a best-in-class experience at both airport gates and a high-profile screening.
The Wripple Solution
Enter Wripple. Through our platform, they quickly found Fabiana, an expert Activations Coordinator with the event chops and strategic mindset needed to lead the charge. With Wripple’s flexibility and speed, the client was able to seamlessly integrate Fabiana into their team during a critical five-month window from January to May 2025.
Fabiana worked closely with the client’s agency to manage activations at LAX and JFK, overseeing logistics, talent coordination, and customer experience strategy, all while ensuring brand benefits were prominently featured at every touchpoint.
The campaign culminated in a cinematic celebration that spanned coast to coast:
- Gate Activations at LAX and JFK greeted travelers with themed experiences and surprise swag bags.
- A Private Screening Event at The Grove in Los Angeles brought 200 guests together for a red carpet-style evening that honored a new blockbuster film launch. With every detail designed to elevate the frequent flyer experience, the event reinforced the airline’s reputation for innovation and hospitality.
Fabiana ensured every experience felt intentional, engaging, and flawlessly executed.
”The customer experience made this project extraordinary. Some guests said the experience felt personal and intentional—it elevated their commitment to the airline.” - Fabiana McKown, Activation Coordinator
The Talent
Fabiana M.
Results + Impact
With the Wripple platform enabling fast access to top marketing and event talent, the client executed a complex campaign with style, speed, and strategic precision. A true win for their frequent flyer members, the airline’s brand, and an unforgettable moment made possible through Wripple.
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