Our Wripple marketplace is made up of talented professionals from all different backgrounds. Their shared dedication and passion make all the difference. This month, we are very excited to spotlight Shedrick Turner, Principal Designer and Author of Tensegrity.

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1. First, tell us a little bit about yourself. Where are you from, what kind of work do you do?

I was born and raised in Atlanta. My background spans across brand and UI design.

2. What do you love most about your work?

I think the biggest thing I love is helping people find the right touchpoint of interest that helps shape how they want to show up in the world with their brand, or anything else they offer. For some, it is a chance to give light to the nuances of their expression and be a catalyst for maximizing all things considered to take their ideas and products to the next level.

3. What inspired you to write your book, Tensegrity, and how does it connect to your personal or professional journey?

What’s the best way for an introvert to get their voice heard? A book.

It carries such an unassuming level of openness that allows people to be receptive to learning and gain a new perspective without having a formal spotlight cast your way.

It is the book I wish I had when I was still a developing, early-stage creative in college. So many of us have a hard time communicating this gift that we’ve been blessed with. The final product somehow becomes the anchor, with so much of the “how” behind it all being left in the unknown.

Process, by nature, is messy, but I felt it was important to define the delicate balance that most creatives feel when they are in the middle of uncovering their breakthrough moments.I actually went to meditate in a desert villa on the western side of Qatar, overlooking the Arabian Gulf, to find the strength to complete it. No TV, no distractions —just sand, water, deer, oryx, and the Sun. It spoke to me in a way that allowed me to get the best intentional thoughts to capture and really became a huge part of my healing process in those post-pandemic times.

On a larger scale, it opened up a new door for me to connect with others who are also in the middle of their creative journeys and looking for the right words to articulate their pain points. It is something for everyone —large teams, department heads, VPs, and anyone else who wrestles with the push and pull with their gifts.

4. What message do you hope creatives can take away from Tensegrity?

“You are not behind. You are beneath.”

Beneath the noise.

Beneath the rush.

Finding the rhythm to your journey happens in the quiet.