The Challenge

A leading consumer products company approached Wripple with a clear, yet creatively ambitious ask: transform a collection of campaign materials into a 90-second sizzle reel that would celebrate the achievements of a recent marketing campaign. While the client already had a strong broadcast spot, they expected nearly all provided creative—including static graphics and video—to be integrated seamlessly. They needed a seasoned editor who could incorporate layers of text and graphic elements to craft a cohesive, engaging story in a short format. Time was tight and expectations were high.

The Wripple Solution

Wripple delivered exactly what was needed: a talented creative professional ready to hit the ground running. Through Wripple, the client engaged Basil Iskandrian, a skilled video editor and motion graphics animator, who quickly understood the brief and got to work.

Basil used the hero broadcast spot as the foundation of the reel and layered in additional campaign elements—text, static graphics, and motion assets—using a multi-frame design. This approach made it possible to feature a high volume of visuals while keeping the reel fresh, fluid, and fast-paced.

He also adopted a soundtrack with a driving tempo, using it as a blueprint for synchronized edits and effects. The result was a reel where the visuals and audio were in perfect harmony, allowing the viewer to “hear what they see” and enhancing the overall experience.

“Sizzle reels are always exciting opportunities to tell a brand’s story. The team provided great assets that were vital to their storytelling. Coupled with a strong music track, this work was fun and the results exciting.” - Basil Iskandrian