Learfield is a leader in collegiate sports marketing, connecting fans, brands, and universities through dynamic storytelling and partnerships. With a network spanning hundreds of schools and athletic programs, Learfield delivers creative solutions that capture the spirit of college sports while driving value for both sponsors and fans.

The Challenge

Learfield’s in-house marketing team faced a significant operational challenge: efficiently delivering over 1,000 digital, print, and out-of-home campaigns across hundreds of college sports properties. With multiple stakeholders, vendors, and creative teams in motion, consistency and speed were at risk.

They needed an experienced creative operations leader who could analyze current workflows, implement systems to scale, and ensure seamless coordination across the organization, all without slowing down the pace of campaigns tied to live sports seasons.

The Wripple Solution

Through the Wripple Platform, Learfield was quickly matched to a seasoned creative operations professional who could immediately step in to assess and optimize complex workflows.

The project began with a full review of existing processes, leading to the implementation of a new project management system that improved visibility and collaboration across 100+ college sports properties.  

”What made this project truly successful was the incredible team of talented designers who were eager to embrace and help define a new process, alongside cross-departmental partners who were open to change and collaboration. The shared commitment and a willingness to take bold steps forward made this a standout experience.” - CJ Martini, Creative Operations Manager